Exclusivity

Exclusive!

Problem. The voice on your commercial is on your competitor's spots too.
(Not to mention their on-hold messages).
It's a common problem in many markets. The same handful of voices heard over and over, for multiple accounts - even in the same product category.

Some agencies choose to just have local radio talent cut their spots. Trouble is, that same voice is on all the
station's other commercials too. The audience gets so conditioned to this audio blur that they don't know when one spot ends and another begins. And with today's radio consolidation, the same spot may run on half a dozen stations at once. That's alot of exposure. And it adds up to fast talent burn-out.

Should you entrust your carefully chosen words to a disc jockey who's on fifty other commercials in the same market? Or worse, a talent who's more identifiable for a radio station's latest promotion, than the product or service your commercial is about? Shouldn't your message be the thing a listener remembers most about your spot?

As a fulltime professional voiceover actor, Mike Shepherd offers selective product/service category exclusivity. That means no conflicts, and guaranteed market exclusivity for your clients. Listeners won't hear him all over the airwaves on countless local commercials, or, spinning tunes or politics on a radio show.

Result? Your client's message gets all the attention it deserves. A better read, by a unique, unsaturated voiceover talent with over 20 years experience, to make the most of your copy.

If you want the most bang for your buck in today's crowded media marketplace it helps to have a voiceover talent that isn't working against you. A voice that focuses attention, and boosts your copy's chances for audience recall and retention.

Cut through the clutter with an quality voiceover talent that's yours alone. For commercials that won't sound like all the rest, give those same old tired voices a rest. Give Mike Shepherd Voiceover Services a call... and get more value for your airtime.

Because in today's crowded media marketplace, different...is definitely better!

M I K E OS H E P H E R D V O I C E O V E R S